Creating a New WordPress Page or Post

This is a very quick guide and easy-to-follow guide on how to create a new Page or Post in WordPress while ensuring that it’s readable and also optimized for search engines.

Create a New Page or Post

You can select Pages- or Posts-Add New in the main navigation menu bar on the left or select “+”New-Page or Post on the top Toolbar.

Page/Post Editor

A menu bar in the editor (named Visual Editor) allows you to add rich text such as text styles, bold, italics, bullets, etc.

Title and Permalink

Enter a title and you’ll see a permalink (means “permanent link” and also known as “slug”) created. We have configured WordPress to create a user-friendly post name derived from the post title automatically. This can be edited and shortened if needed. But bear in mind that if you change the permalink of a page or post after it’s published, any references to the original permalink (e.g. links from other sites) will be broken and will also need to be updated manually.

Adding Images

If Image Elevator Plugin is installed, you can copy images conveniently from elsewhere (e.g. another website) and paste them directly into the editor. Otherwise, you would need to click on “Add Media” Add Media to upload your images. We have installed a plugin ( to compress any added images automatically so your website will load more quickly, giving users a better customer experience.

Inserting a Link

You can insert a link by clicking the Insert/edit link button Insert/edit Link in the editor toolbar or by pressing CTRL-K or CMD-K. If you would like the link to open in a new window, click on the Link options icon Editor linkoptions icon (see below).

Useful keyboard shortcuts


Publish Box

If you would like to preview what you’ve written before publishing it, click the “Preview” button.

Under the Publish tab, you can publicize the page or post in Social Media by selecting “Publicize”. This will push the article out to other sites automatically.

When creating a post, you should also select the relevant category for the post under “Categories” so that the post can be easily located by your readers. More than one category can be selected.


SEO is “search engine optimization”, and the Yoast SEO plugin that we’ve installed helps you improve the search ranking of your articles so that they attract more visitors. The Yoast SEO box at the bottom of the screen will suggest ways to improve your text readability and SEO.


Click on Publish, when you have finished creating the Page or Post.

Translate to other Languages

If you have a multi-language website, you would probably need to translate the new Page or Post into the other language/s.

If it’s a simple article that you can write from scratch, click on the “+” icon in the Languages window next to the language you want to write in to add a a new Page/Post and to link it to the current one. After you have written it, click on Publish.

If it’s a more complex article and you want to use the new article that you’ve just written as the base, you can clone the article. Go to either All Pages or All Posts. Click on the “clone” action when you hover near the Page or Post as shown below. In this example, I’m going to add a new language for the “Home” page.

After it’s cloned, edit the new page/post. In the Languages window, change the language to the new one that you want translated to. For example, in my case, my primary language is English and Chinese is the new language so I will change the language to Chinese.

Then under translations field, key in the name of the original existing page. In my case, this will be Home. As you start typing the page title, WordPress will display a dropdown list of relevant pages. Pick the correct one.

Translate the page and click Update to save changes.

Using Themify

If the Themify theme is used, please read this guide on how to get started. In a nutshell, Themify content in a post/page can only be edited using Themify Builder. If you don’t see your post/page content in the standard WordPress visual editor, most likely you would need Themify Builder to edit it (if a Themify theme is used).

Themify Builder

You can edit or build a post/page layout using the drag & drop Themify Builder in either backend or frontend mode. Read the Builder documentation for more details on how to use it. Below is a quick guide.

A) To use the Themify Builder in backend:

  • First, add or edit a post/page.
  • Below the content editor (make sure to save or publish the post/page first), you will find the “Themify Custom Panel > Themify Builder” tab like the screenshot below.
  • Drag and drop the module to the column/grid to add modules

This is themify custom panel backend image screenshot

B) To use the Themify Builder on frontend:

  • View any post or page on the frontend (NOTE: WordPress default homepage is actually a blog archive page, you will need to create a static front page to use the Builder on homepage).
  • On the frontend, from the top admin bar (make sure your Toolbar is enabled), select Themify Builder > Turn On Builder.
  • You will see the module panel slide up and a grid on the page.
  • Drag and drop the module to the grid to add modules.

This is themify custom panel frontend image screenshot